Dry Cleaning, The Yale Way

Posted:Wed Oct 4, 2017
Posted By:John Rothrock

A few weeks ago, I received a very humbling review from Brian, a long time Yale Cleaners' customer. Recently Brian moved from Tulsa, Oklahoma to Sherman, Texas. As you would expect, Brian being in a new town meant he had to seek out new businesses and service providers. In his quest to find a dry cleaner, he was met with a surprising reality… there are no dry cleaners like Yale in his new town.

Here is what Brian had to say…

“Is there any possibility you would like to open a store in Sherman, TX? I just moved from Tulsa after 20 years and did not realize how great you guys are compared to other cleaners. It is like I have stepped back in time and nobody knows how to be customer service oriented. And don't get me started on technology. I now have to rip a dang tag off my clothes every morning I get dressed. Thank you Yale Cleaners for making my life so much easier the past 20 years. You will be missed.”

- Brian (Former Customer)

While this is not the first time Yale Cleaners has received this type of customer feedback, Brain's words seem to stand out. His comments serve as our reminder to not become complacent in the way we treat our customers. His words also serve as a benchmark of how far we have progressed as a business.

Yale Cleaners is Oklahoma's largest dry cleaner and a pioneer in our industry. We did not achieve this level of success overnight. Our family's commitment to customers, employees, the community, and technology is a major reason for our success. At Yale, we are always looking for ways to improve every facet of our business. Throughout the 1980's, 1990's, and 2000's we have constantly updated our processes, technology, and training to meet the changing needs of our customers.

So, what is it that makes Yale so different than most other dry cleaners?

On the surface, this is an easy question to answer. Below you will find my list of competitive advantages. However, what truly makes us different than other dry cleaners, is our passion to always do the right thing. The right thing for customers, the right thing for employees, and the right thing for the community. Wearing the White Hat is not a tag line at Yale Cleaners, it's our way of life!

Thank you Brian from Sherman, Texas for taking time out of your busy day to send us this great feedback. All of us at Yale would like to wish you well on this new chapter in your life. And, we will miss you too!

The White Hat Difference:

  • Same Day Service Monday - Saturday; Drop off by 12, ready by 5.
  • Fast in car service with a canopy that protects you and your clothes from the elements
  • Incredible Money Saving Coupons
  • World Class Customer Service
  • Technology:
    • iPhone and Android Apps with exclusive Special Care Service (To learn more, check out our special care blog post)
    • Order Status Notifications
    • Bar Code Garment Tracking
  • Bright, Clean, and Convenient Locations
  • Commitment to the Environment and Conservation
  • Technical Knowledge and Training
  • Dependable and Consistent Quality and Service
  • Friendly and Caring Employees
  • Patented Cooked Starch Process for Laundry Shirts and Jeans

John Rothrock

About the Author

John Rothrock

John Rothrock is the President and CEO of Yale Cleaners, a local family business focused on providing high quality, same day dry cleaning with exceptional customer service. He earned a degree in Business Administration in 2005 from The University of Oklahoma. John is a graduate of the Drycleaning and Laundry Institute and is a Certified Professional Drycleaner (CPD), Certified Professional Wetcleaner (CPW), and a Certified Environmental Drycleaner (CED). Having all three of these certifications makes him a Certified Garment Care Professional (CGCP), a distinction held by few people in the dry cleaning industry.

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